AGENDA

Objective:

This workshop is addressed to executives that require a broader understanding regarding the business aspects of applications, services and operations involving Wimax.

The presentation´s approach will focus on every area involved in the implementation of a successful Wimax business model, including the commercial, financial and technological aspects.

The following themes will be discussed:

• How to choose the adequate business model: market assessment and launching strategy
• Spectrum and license policies
• Evaluating the challenges concerning fixed and mobile network business
• Building a strategy regarding fixed or mobile network
• Planning the Wilmax technology implementation: structuring the assessment of investment and income return (ROI)
• Network´s technical aspects and commercial challenges

Workshop leader: CPQD

Antonio Carlos Bordeaux

Innovation Management Director

Fabrício Figueiredo

Gerente de Sistemas de Comunicação sem Fio

Iran Gonçalves

Responsável Negócios e Soluções de Mercado WiMAX Marco

Antonio Ongarelli

Responsável Gestão Inovação WiMAX

Agenda:

8h30 Start – 10h coffee break – 10h30 part II – 12h Closing

Objective:

During this presentation the participants will have access to a deep analysis of the technical and marketing aspects of the main Technologies that can be used to cater the 3G services, including the study of the investments to be prioritized according to the service supplier´s business objective, and the possibility of a long term and medium term return.

Themes that will be discussed:

• Identifying the adequate criteria to define the investment to be done
• Determining when the technology is mature enough to deliver its promises
• Assessment regarding the demand for 3G
• How to improve the technology to answer to the market´s needs
• Identifying the new mobile broadband services and contents that shall be offered according to the network
• Assessment of the main technologies' performances: EV-DO, EDGE, HSDPA

Workshop Leader: to be announced

Agenda:

13h30: start – 15h: coffee break – 15h30: Part II – 17h Closing