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Marketing Campaign
The event will be promoted to the target group based on an extensive marketing campaign that includes the following:
Postal brochure
A postal will be mailed to the market to inform the executives about the 2008 edition and generate inquiries. This brochure includes sponsors and endorsing associations’ logos and explanation of the main objective of the event.
Deadline to be included: 18 January 2008
Final brochure
A complete brochure will be mailed to the market to inform the executives about the final agenda of the event. This brochure includes update of sponsors and endorsing associations’ logos, final agenda, and final speakers list.
Deadline to be included: 11 February 2008
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